They’re smaller and lighter, and they’re changing the way we view mobility and flexibility.

Tablets are moving in for good and bringing new and different approaches to user application.

As this transformation occurs before our very eyes, it’s time to explore the vast potential for creating value with tablets in everyday situations.

Sales reps and sales tools such as catalogues, brochures, and branding devices are as inseparable as carpenters and saws. But the tablet is like a saw that can cut your wood, build your house and invite your friends to the housewarming party.

A tablet in the hand of your sales rep becomes a 3D product presentation, a price quote calculator, a conference call with designers and engineers, and much more – all of which contributes to the ultimate goal of securing the buy.

Computer screens at meetings invariably become physical barriers, forming walls between participants. Tablets transform screens from obstacles into open playing fields, facilitating communication.

Clients can touch the data and experience an enhanced sense of full participation and interaction in meetings, which ultimately means more satisfied customers.

New business opportunities abound for companies that avoid the trap of viewing tablets as a PC without a keyboard.

Tablets are much more than a simple change of format – they represent new patterns of behaviour and application in a wide variety of contexts. The key to successful software experiences is understanding needs in contexts ranging from service to healthcare, retail and sales, and delivering features to meet these needs.

Tablets introduce the Natural User Interface: a new generation of digital interface with a focus on behaviour, gestures, touch and voice.

For businesses, the tablet is an ideal tool for highly effective training and field services for clients and users. The inexpensive and flexible nature of tablet development opens new doors for businesses to develop specialised and personalised training tools to deliver amazing results.