Apps as a business model

There are two main business models to stick to when it comes to apps. Some charge for the app while others give it away for free in a freemium (free + premium) business model. Think of freemium as giving a piece of cake away. But it’s without the always desired frosting. Some of your users will be willing to pay a premium price for that frosting.

If you want to apply a freemium business model it is essential that you generate a need for the extra services. You must let the users know what they will be able to do if they purchase the premium version of your application. Don’t hide the frosting. Show what’s there to get!