New frontiers, new opportunities
Mikal Hallstrup, CVO, Cofounding Partner at Designit
More to think about
Apps indicate a quite substantial change in the interaction between products and services. Think of Nokia. Thousands of products and just one service. And then compare Nokia to Apple. Just one handset and thousands of services!
Apple is a good example of how much benefit lies within the concept of melting products and services. Creating a radically different user experience is one of the many advantages. Another one is that you gain ‘copy immunity’.
At the end of the day it’s about rethinking how products and services are developed and understanding them as closely related, melting together while lots of synergies emerge.
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