Hard science becomes quick reading
In Scientific American, readers get a quick overview of the key concepts
More to think about
Editors of Scientific American, the world-respected science magazine, recognise that they have just a few seconds to ensure people actually read the articles. Only this way, will they generate a loyal readership.
To meet this time demand, they have devised a way of communicating the magazine’s highly technical information quickly and clearly.
Easy reading
Articles are accompanied by ‘key concepts’ - small text boxes that summarise the article in clear and easy to understand bullet points.
This doesn’t just save readers time; it also prompts them to read the full article and spend more time on the magazine.