Joining the Carbonrally
More to think about
If designers were world leaders, they might enlist the participation of the collective to change people’s behaviour on a local and global scale.
One example is Carbonrally, an online platform that allows individuals and groups to have an impact on energy consumption and climate change in a fun, simple and social way.
It’s the creation of Jason Karas, a corporate strategist and new product developer with advanced degrees in business and environmental economics from Duke University.
People can suggest ideas for saving energy and reducing CO2 emissions. The community chooses the best ideas and encourages people to commit to small actions, such as turning up air conditioning by two degrees for a week.
The site tracks the impact, showing the power of the collective. Gradually the community learns the link between climate and lifestyle, and literally racks up tonnes of carbon benefits along the way.
It’s design thinking brought to life. Carbonrally is participatory, inclusive and above all motivating. Via co-creation, it empowers people to bring about change in their behaviour.
A total of 29,578 Rallyers have reduced CO2 emissions by over 3,783.35 tons so far. That's equal to taking 748 cars off the road for about a year. Proof that small actions can have big impact – especially with the help of the collective.