Social media rules
More to think about
Businesses are reaching out to female bloggers as a new marketing tactic aimed at women.
Powerful influence
A U.S. survey conducted in March revealed that 45% of women make a purchase after reading a recommendation on a blog. If a woman positively blogs about a product, her recommendation will carry more weight than an ad. Wal-Mart publicly admits it works with a team of mummy bloggers to reach the mummy segment.
Perfect platform
Social media sites are the perfect platform for targeting women because they match women’s buying filter. Here women can share experiences, listen to trusted sources they identify with and seek product information and recommendations.
Booming community
Online communities for women are amongst the largest and fastest growing online services today.
They attract more than 53% of the total U.S. online audience, according to December 2008 data from ComScore. BlogHer.com, which has more than 38000 members and hosts 18000 blogs, reaches 14 million women each month - a 73% increase from last year.