Start-up time is new success criteria
The COOLPIX S620 has the fastest start-up time in its class
More to think about
Nikon’s COOLPIX S620, released in February 2009, is a great example of a product that has successfully incorporated time factor in its design.
Nikon could see that many users complained about the wasted minutes – and photo opportunities – resulting from the slow start-up time on some digital cameras.
So they made time efficiency a key design element.
Fastest on market
Nikon’s new model starts up in just 0.7 seconds – the fastest in its class – instead of the whole 1.5 seconds it can take some cameras to start up.
As a result of considering time factor, Nikon created a product that meets the user’s time needs and offers a strong brand proposition.
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