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Communications design
Editors of Scientific American, the world-respected science magazine, recognise that they have just a few seconds to ensure people...
Businesses are reaching out to female bloggers as a new marketing tactic aimed at women.
Powerful influence
A U.S. survey conducte...
Despite a lengthy and dedicated effort to target female consumers, America’s second-largest office-supplies company failed t...
Measure user time
Assess how much time your user will grant you – and use it wisely. Calculate how long an average user will...
Right this second, you’re probably debating how long to spend on Thinkaboutit. Five minutes? Or five seconds?
Your reaction...
They’re smaller and lighter, and they’re changing the way we view mobility and flexibility.
Tablets are moving in for...
Computer screens at meetings invariably become physical barriers, forming walls between participants. Tablets transform screens fr...
Sales reps and sales tools such as catalogues, brochures, and branding devices are as inseparable as carpenters and saws. But the...
New business opportunities abound for companies that avoid the trap of viewing tablets as a PC without a keyboard.
Tablets are muc...
Tablets introduce the Natural User Interface: a new generation of digital interface with a focus on behaviour, gestures, touch and...