The four laws of time factor design
1.
Respect user time
Don’t take your user’s time for granted. Your user’s time is precious, so start acknowledging this fact. Consider time factor from the start of your development process.
2.
Measure user time
Assess how much time your user will grant you – and use it wisely. Calculate how long an average user will spend on your offering. This time frame should underlie all your design decisions.
3.
Expand user time
Deliver a time-efficient experience and you might just succeed in convincing your user to spend on your solution. This means more time on your brand.
4.
Save user time
All users want to save time, so make sure your offering does exactly that. Time efficiency is the only way to compete in our fast-paced world.
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