Road to EV success
1.
Communicate value
Misconceptions abound regarding the EV. Yet the potential savings – for the individual and the environment – are huge. These benefits need to be communicated consistently in a way that appeals not only to people’s minds, but also their hearts.
2.
Deliver value
The EV needs to offer a good value proposition if users are to switch. Infrastructure and in-car services must integrated and widespread, allowing people to drive for long distances and recharge quickly along the way.
3.
Secure green energy
EVs are worthless vehicles for a green revolution unless they’re powered by renewable energy. Countries need to increase their renewable energy resources – whether from wind, sun or water - before EVs can fulfil the green dream.
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